Intercom
Evolving the iconic tech brand to become enterprise-grade
Team project: collaborating to rethink the brand
Intercom is known as a design leader in tech and has enjoyed many visual identities over the years. As the company grew, there was a desire for a more professional appearance. Along with other leaders and designers on the team, we collaborated on a design system that expressed an elevated sensibility without losing the quirk that is foundational to the brand.
Roles: Design Manager, Web Designer
Team members: Animation by Jared Gay, Brand Design by Kristin Raymaker and Gregory Taxerman
Designing for every touchpoint
It was important to create a system that worked across all of the many touchpoints that customers interact with Intercom. Cohesive but unique to different platforms. As Design Manager for web, it was critical to me to establish a design system that works great for the responsive web, and allows for easy publishing of new pages and campaigns.
