Hightouch
Refreshing the data activation company’s site to improve conversion
Upleveling the site to improve conversion
Hightouch is a data activation platform used by marketers and engineers. An agency did the company’s initial branding, which they wanted to partially retain. I was hired to redesign core site pages to improve overall conversion. I conducted UX research, applied updated UI to key pages, and alongside the the team, created a series of animations that better tell the product story.
Making the product easy to understand
Hightouch’s former site relied on illustrations to visualize their product. They didn’t accurately tell the product story. Working collaboratively with the product team, I created a simple visual style for product graphics and animations that highlighted ease of use for customers. I storyboarded the animations on the site, which were animated by an outside studio.
Rethinking the site’s navigation
In addition to a visual refresh, Hightouch’s site needed improved information architecture. We reworked the navigation, organizing the product offering and highlighting featured content that Hightouch publishes. The updated nav allows the company to easily add items and scale the website as it grows.
